Reporting to the Executive, Customer Decisioning & Insight,this role is primarily responsible for owning the design,development, and implementation of NAB’s customerdecisioning capability, interfacing with various product,marketing, and channel teams, and driving the output ofthe decision science. They also built and led a team ofdecisioning scientists throughout several businessdomains, including Direct and Indirect, across Business andPrivate Banking.
$94bn Market Cap
9 Million Customers
32K Employees
Emu identified not only people currently in comparable roles with key competitors but also people that had a trackrecord leading and transforming a marketing, analytics and decisioning function in industries outside of banking andfinancial services.
The research focused primarily throughout Sydney and Melbourne, unearthing a collection of diverse and relevanttalent.
The completed market map was then used by the NAB Executive Talent Acquisition team to benchmark their internaltalent options against the most relevant profiles in the market.
Having reviewed profiles in the market map, NAB’s team was able to make an informed decision to launch an externalsearch for this critical role.
