- General Manager, Sales & Customer Service
- General Manager Operations
Stramit, a key division of Fletcher Building, is one of Australia’s largest steel roll formers, generating over $620M in revenue with ambitions to exceed $800M. With a strong legacy rooted in quality, resilience, and customer focus, Stramit is undergoing a strategic transformation to differentiate itself through innovation, operational excellence, and an enhanced customer experience. To sustain its growth trajectory and solidify its market leadership, Stramit must modernize its operations, enhance sales effectiveness, and embed a high-performance culture across its leadership.
The General Manager, Sales & Customer Service role is critical in leading the business’s sales transformation strategy, embedding a newly revised sales organization, and driving market growth. With responsibility for aligning Stramit’s four distinct brands, this leader must implement a comprehensive sales playbook, enabling data-driven, digitally enabled sales strategies that enhance customer engagement and commercial performance. Additionally, fostering a high-performance sales culture and collaborating closely with marketing and customer experience teams will be essential in strengthening Stramit’s competitive positioning.
Equally pivotal is the General Manager Operations role, tasked with spearheading supply chain transformation across Stramit’s 16 manufacturing sites. This leader must modernise operations by introducing automation and digitisation to enable a low-cost, high-service operating model. Improving production planning through enhanced S&OP disciplines will be fundamental to meeting the company's ambitious delivery and quality targets. The GM Operations will play a key role in fostering a culture of operational excellence, embedding lean manufacturing principles, and ensuring high safety and performance standards. Acting as a strategic partner to the Executive General Manager, this role will help shape Stramit’s long-term operational strategy to support its continued growth.
To secure transformational talent, Emu Search deployed its Agile Search Methodology, leveraging a multi-channel sourcing strategy that combined market intelligence, direct engagement with top-tier leaders, and real-time talent mapping across the FMCG, industrial, and manufacturing sectors. A rigorous assessment process identified candidates with the commercial acumen, leadership agility, and transformation expertise required for success. The search was streamlined through an iterative shortlisting process, ensuring real-time market feedback and alignment with Stramit’s evolving needs. By adopting a drip-fed candidate submission approach, Emu accelerated interview cycles and reduced time-to-hire, while transparent communication ensured agility and adaptability. This proactive, insight-driven approach enabled Stramit to secure high-impact executive leadership, positioning the business for its next phase of sustainable growth and operational excellence.
